About Us
The Fong Family Story
The Fong family has deep roots in the Pukekohe growing community. It all began with William Fong, who migrated from Guangzhou, China, to New Zealand and started growing vegetables in 1964. Working alongside other Chinese migrants, William helped cultivate the land and build a foundation for what would become a thriving local industry.
In the early years, the group worked together on shared plots, learning the soil, seasons, and challenges of the region. A few years later, each ventured out to establish their own farms continuing the proud tradition of hard work, community spirit, and dedication to fresh, quality produce.
Today, the Fong family continues that legacy through Dennis and his family, maintaining the same values of commitment and care that William began over half a century ago.
1940
William Fong migrated from China to New Zealand and began farming alongside other Chinese migrants, laying the foundation for a life rooted in hard work and community.
1964
William branched out to start his own farm with his wife, Au Shui Fong, and their children marking the beginning of the Fong family’s independent farming legacy.
1970
After years of dedication, William retired. His eldest son, Chee, and youngest son, Dennis, took over the family business, continuing the tradition of growing quality produce.
2000
Dennis, together with his wife Loedar, took full ownership of the family operation, expanding its reach while staying true to its humble beginnings.
2007
Dennis’ eldest son, Scott, joined the business full-time, representing the third generation of Fongs on the farm.
2014
Dennis’ youngest son, Myles, joined the business continuing the family’s proud farming legacy into a new era.